As Public Relations Director for Kappa Kappa Gamma, I led the creative direction and production of our chapter’s annual recruitment video. The goal was to capture the essence of our unique sisterhood in under five minutes, using just ten words to tell our story and connect with potential new members. I coordinated and directed multiple media days, ensuring diverse representation across members and settings, while also overseeing editing and distribution. The video garnered over 32,000 combined views across Instagram and YouTube, contributing to our largest pledge class to date with 150 new members joining Kappa.