Asked to step in for the Public Relations Director due to the success of previous videos, I led the creative direction and production of Kappa Kappa Gamma's annual recruitment video on a one-week deadline. I utilized footage from the previous year alongside content captured by the current PR director. The video helped achieve a 100% retention rate during round 1 of recruitment and garnered over 32,000 views on Instagram and YouTube.

I led the creative direction and production of our annual recruitment videos, capturing the essence of our sisterhood in under five minutes. I coordinated media days, directed diverse shoots, and oversaw editing and distribution. The video achieved over 32,000 views on Instagram and YouTube, playing a key role in securing our largest pledge class, with 150 new members joining Kappa.